Acqura Redesign
Redesigned Acqura - Operational analytics & hiring solution which matches candidates resume to the job description and vice versa and builds domain expertise.
Role: Led the overall design & Participated in the user research, Interaction design, Visual design
Overview
Current recruiters are using ATS (application tracking system) system like Oracle's Taleo, IBM BrasRing, SuccessFactors, etc. These systems have some key problems
Highly dependent on Recruiters skill, time which leads to longer recruitment cycles which may impact time and cost to the company.
Manual effort of screening and matching candidates to jobs
Since it’s people dependent, it can lead to human bias of race, color, gender, age etc.
Takes long recruitment cycles. It may impact time, cost.
Lot of good candidates gets lost in crowd as not all resumes are read by recruiter.
Offline tools like excel are still being used for managing operations
There is no actionable insights and tracking on recruiter performance.
Company Offering
Helps organization to hire quality profiles without human bias, reduce cost-to-hire & time, automates the process, provides hiring analytics, etc.
Spire’s Contextual AI platform uses AI & ML to generates contextual meaning of any content and it can be applied to any domain or industry.
How does it do
Unstructured Data Comprehension -An ability to read, understand, interpret and derive contextual meaning out of any text
Domain Intelligence - Contextual AI Platform helps in giving 80% accuracy in context of any business in 2 weeks
Contextual Analysis - Contextual Search and Match Demand & Supply to deliver insights
Product (Acqura)
Operational Analytics & Hiring solution which matches candidate resumes to job descriptions & vice versa like domain expert.
What does it do ?
It collects Resumes from ATS (Applicant Tracking Systems), online applications, social sites, etc and stack ranks profiles against requisitions based on skill density, context & relations, and business rules defined by a company.
Benefits
Does not replace but integrates with all your existing systems.
Acts as a data and operations unification layer
Continuous auto-mapping of open jobs to existing ATS Candidates
Insights for Recruiters for faster decision making - (Capacity planning, Skill Gap Analysis etc)
Business Problems
Low Adoption and Engagement
Organization needs education on benefits on this
Recruiters require change management
Old Legacy code base & the modules couldn’t be separated to give individual offerings.
Design Problems
Usability issues like navigation, consistency etc.
Outdated Designs
Design is not modular & Scalable
Visually not appealing
Problem Statement
Redesign Acqura product to make it easy to use for recruiters without training. A self-serve product.
Make the product easy to sell in modules as per the sales strategy. Make it easy to configure and customise it for different clients
Design reporting and insights to help clients make better decisions
User Persona
We interviewed multiple customers to understand how they use this product in their company workflow. We met many recruiters to understand their pain points. We even hired a few recruiters in our company as subject matter experts.
The biggest pain point was disconnected flows, contextual information missing and multiple apps to login. There was no user access management built.
Primary user
Recruiter, Recruiter Manager.
Secondary users
Hiring Manager, Talent Acquisition head, CHRO.
Existing Designs
User Flow
Approach
Create a Page layout structure which can we modular and reused across the entire product
Browse Flow
Search Flow
Impact
High customer retention. We were able to save and retain our large customer. Eg Accenture
Higher NPS score. We conducted NPS before and after the projects and it was whooping 75 from negative scores
The sales team was able to sell and customize the offerings as the product had become modular.
80% increase in account renewals.
Spire-Acqura.mp4